OWNER/EXECUTIVE CREATIVE DIRECTOR
I’m a marketing executive originally from New York and living in a funky eco-community outside Atlanta. I’ve spent my career working with brands to tell their stories and engage audiences.
The lifestyle area is my sweet spot – and not just because it gives me an excuse to pore over my favorite blogs “for work.” I’m lucky enough to collaborate with the world’s biggest food, travel and home brands – as well as indie tastemakers and boutique businesses – creating compelling content and marketing for every screen.
At Lifetime Television I was VP Creative Director for five years. This was back when Lifetime was the #1 cable network and we crushed it with movies like “Baby Monitor: Sound of Fear.” I loved every minute of it.
In 2007 I founded a creative boutique called Clementine Entertainment, which was really just a more official way to continue working with friends at big entertainment brands like Food Network, HGTV, Travel Channel, USA, E!, Nickelodeon and others.
Now I spend my time alternating between big-media and boutique brands in the lifestyle space.
Some other fun highlights:
I co-wrote the book If You Give a Mom a Martini published by Random House, giving maxed-out moms tips to find a few moments for themselves to recharge. The book included collabs with celebs, designers and tastemakers like Kelly Ripa, Samantha Bee, Donna Karan, Christie Brinkley and Cynthia Rowley.
I interviewed a First Lady (not Milania).
I created, wrote and produced several seasons of the TV series Video Timeline for VH1.The show ended on a personal career high when I received an invitation to visit Neverland Ranch from Michael Jackson himself. (This anecdote comes in handy at parties when people are playing the “tell one thing no one knows about you” game).
I’ve appeared on CBS This Morning and Fox and Friends.
Along with my husband I created Serenbe Film, an organization that brings super-cool, immersive film events to movie lovers of all shapes and sizes.